I love their movie, like many adults. Pixar is one of the most important brands in the media. They make animated films with children, but their storyline has many ingredients for adults. Recently I visited one of their films for free. I cannot help but confuse the company with pleasure. When the film turned, I started thinking about the Pixar brand and how it was put together.
Pixar thinks well in a business newspaper. It has a strong reputation in business and marketing. I looked at the audience. The audience consists of children and adults. Of course the Pixar film is animated. This genre is attractive for children. That is why children go. However, I am an adult and Pixar has made a mark with me. I really expected the release date of the film that I attended. The Pixar film has a brand with both adults and children. As a general rule, I conclude that companies cannot market only one group.
This has made me think about the brand strategy of Pixar. A marketer wants to be as broad an audience as possible, but brands cannot be approached for 'everyone'. In my observation, Pixar, I came to the conclusion that there is an exception for every rule and Pixar is an exception to trademark rules that say the product should be targeted. Pixar is similar to Model T in 1908. Henry Ford does a brilliant marketing job and branding the car. Model T is aimed at everyone, because almost every American wants a car, and there is no good alternative. In 1908 there was a small middle class.
In our country, in 1908, most people struggled with finances. Low costs were the most important factors in every car brand in 1908. Model T can do this. Model T is a unique brand unique in our history. Pixar is the same way. The Pixar movie has great story channels and they have deep computer help technology. Pixar movies are great for adults to watch. The quality of the content and capital needed to make and market these films creates a major barrier to entry.
I do not see how brands can be changed - animated films are animated films. Maybe another film house will create an overarching brand at a certain moment --- make two identical brand deliveries. This happens when some films are made only for children and another film group is designed with themes for adults and is clearly made only for adults. Model General Motors for branding in animated films. In addition to major capital restrictions, Pixar also went well.
Pixar has three main principles that are used when making great films. There must be an environment in which everyone can safely present ideas. In Pixar there is no attitude that no idea is strange. Content creators for Pixar films remain close to the academic community. Pixar is located in the Los Angeles region. It is located near technology houses, such as USC laboratories, which transforms trace technology into game technology.